Munro Shoes

Role — Research, UX Design, UI Design, Prototyping, Design System

A mockup of the Munro Shoes website on desktop and mobile sizes. A series of mobile mockups of the Munro Shoes website.


Munro Shoes was ready to take the steps into a new eCommerce store and bring more to their customers. As a brand that prides itself on personalization, they needed a digital experience that reflected their mantra of “proper size, perfect fit.”

A collection of Munro Shoes Brand Images.

Content and Feature Analysis

This was a redesign and replatforming project so we were working with existing content and catalog structures. I analyzed the home, collection and product pages to determine what was helping customers make their decisions and what was adding unnecessary noise. I also used their existing analytics and feedback from the customer service team to determine what people were really using in the header and footer.

Quick Shoe Finder

One user flow I wanted to highlight and capitalize on was the ability to find your “proper size, perfect fit” quickly. It is a tool that reduces the cognitive load on users understanding the width offerings without needing to drill down through filtering menus. It also helps them quickly get through the purchasing funnel.

Design System and Pattern Library

During the design phase, I made a thorough design system document that lived in InVision. This was used to communicate ideas and direction to both the client and our development team. You can view all my process documentation here.

A collection of the design system screens.


Research, UX Design, UI Design, Prototyping, Design System


Munro Shoes while working at Gauge


Sketch -> InVision

Live Site

Visit Munro Shoes