Classification
Illustrations and Motion Graphics
Client
Gauge
Team
Project Manager, Writer, Editor, Me
Role
Creative Direction, Illustrator, Animator
Production
Sketches -> Illustrator / After Effects
Timeline
1 – 4 Hours
Featured
Gauge Editorial Illustrations
Editorial Illustrations and Animations
Context
The illustrations were used across a variety of channels to help unify the marketing and promote the articles they supported.
Some of the illustrations were most impactful as static images.
Others helped convey the message better in motion.
Editorial illustrations are a fun way to flex creative muscles while meeting necessary business goals. While maintaining a loose brand illustration aesthetic, the challenge of finding a way to succinctly and cleverly summarize and support an article on a short time frame is rewarding.
At Gauge, we had weekly articles that needed a visual companion. The concept dictated the mode of output – static or animated. Between the editing phase and the publishing deadline, I typically had 1 – 4 hours to concept and execute an idea. These images were used across our social channels as well as emails and our blog.