Every year, Telfair Museums in Savannah, Georgia hosts its largest fundraiser/auction called the Telfair Ball. For 2010, a speakeasy theme was chosen with the title Les Années Folles, meaning “The Crazy Years.” To enhance the speakeasy theme, the save the date postcard referenced a back alley secret window where dancers could be seen within the mysterious space. When the patrons arrived at the museum the night of the event, they were given a card with the secret password along with their auction program. The same card had a map leading to a secret entrance to the main event. The password is the French translation of the word charity. The only restrictions besides the title were the colors pink and gray.
Classification
Invitation Set, Auction Program, Save the Date, Identity
Client
Telfair Museums
Typefaces
Parisian, Bernhard Modern Std., Optima
Production
Two Color Offset on Lettra (Invitations, RSVP, Custom Built Envelopes), Two Color Offset on Vellum (Overlay), 4/4 Digital Process on 130# Cougar Cover White (Save the Date)
Paper
Lettra Letterpress paper (Invitations, RSVP, Envelopes, Program Cover), Vellum (Overlay), 130# Cougar Cover White (Save the Date)
Paper Size
5.5” x 8.5” (Invitation Elements and Program), 9” x 4” (Save the Date Postcard)
Art Director
Lisa Pinyan
Awards / Recognition
This campaign was awarded a Silver Savannah ADDY Award.
